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Sustainability at Town & Country Meats Group

Nurturing the Natural Advantage

At Town & Country Meats Group, our mission is simple: to deliver maximum quality with minimum impact. Working alongside trusted partners and suppliers, we carefully source our products to protect the very landscapes that make exceptional beef possible.

A Perfect Environment

Lush grasslands, plentiful rainfall and moderate temperatures create the ideal setting for cattle to graze freely outdoors for most of the year. This natural way of farming not only supports animal welfare but also contributes to the distinctive flavour and tenderness our customers value.

Protecting what matters

We know it is the natural environment that ensures the quality of our produce. That’s why we collaborate closely with more than 35,000 farmers to preserve this advantage while reducing our footprint.

Through:

  • Innovation – adopting new practices and technology to improve efficiency and cut waste.
  • Lower Emissions – continually seeking methods to reduce greenhouse gas output across the supply chain.
  • Ecosystem Care – actively protecting the delicate habitats and biodiversity that sustain our farmland.

Commitment to the Future

By championing sustainable farming and responsible sourcing, Town & Country Meats Group is helping  the countryside continues to thrive—so future generations can enjoy the same rich flavours and natural abundance we do today.

Exceptional beef from thriving landscapes, with minimum impact on the planet.

Naturally Better, Responsibly Raised